How do you manage your digital asset storage? Think of your brand marketing materials, product images, video, sound clips, PDF sheets, renderings, documents, podcasts, case studies, infographics, social media content. These assets are as diverse as they are essential to selling your products. Their effective management, including storage, is key to your organization’s security and operational efficiency.
Digital Asset Management (DAM) systems are an essential piece of your business strategy for protecting and maximizing the ROI on your valuable assets. Below, we’ll show how a DAM system can address common digital asset storage challenges for streamlined and optimized digital asset management and provide insights on how to manage your digital assets.
1. Increase Processing and Storage Capabilities
Knowing how to manage your digital assets can be challenging. The sheer volume as well as the size and diversity of file types that businesses generate and rely on can easily outrun the capacity of most hard drives and networks to effectively manage. Traditional business networks are simply not designed for the payloads common today. And while cloud-based solutions like Dropbox certainly provide increased digital asset storage capacity, they can be cumbersome to manage and are not designed to meet the complex and large-scale needs of an entire organization.
DAM solutions are created to provide enterprise-level management and support for file storage and dissemination. They are built to easily handle the volume, size, and wide range of file types marketers and businesses work with on a daily basis.
With a DAM system, all of your digital assets are safely stored, eliminating the risk of losing critical assets and having to waste time replacing or recreating them. Bogged down network systems where large files load slowly, fail to preview, and produce worries about running out of space are replaced with the surety of a scalable, reliable system that can meet the digital asset storage needs of your growing business.
2. Keep Assets Secure
The ever present—and ever growing—threat of cyber attack in all of its forms presents a real and significant challenge to businesses. Data breaches can result not only in the loss or compromise of proprietary information, but in potentially catastrophic financial and public relations damage.
Leveraging DAM to safely store data is an essential line of defense against hackers and cyber criminals. The best DAM solutions employ a level of encryption and security commensurate with the stringent requirements of banking and financial institutions, giving businesses the benefit of secure digital asset storage and controlled access to their valuable digital assets.
A measure of separation of infrastructure between the DAM and the business’s critical network also means that there are fewer possible entry points for the business to secure and manage themselves, while their digital asset system provider can manage vulnerabilities specific to bulk digital content.
3. Provide Robust Search and Asset Organization
Beyond the lack of capacity offered by most in-house networks and even cloud-based productivity services, there is the issue of organization. These systems are not designed to support a systematic and user-friendly taxonomy to enable end users to quickly find and access files.
Good DAM solutions have the capacity to automatically tag, sort, and assign metadata to files and organize them into collections that make sense to users searching or browsing. Easy discovery and utilization of assets becomes an ROI windfall and continual source of time-savings, productivity, and efficiency. The most advanced DAM systems leverage cutting-edge AI technology to automate the indexing and grouping of data for error-free and consistent organization. Further advances in some specialized DAMs allow product information or other bulk data to be used as a backbone for organization of certain complex or numerous products. For example, an automotive aftermarket parts manufacturer can use catalog data from another system to offer SKU organization into categories and easy searching of vast collections of products in the DAM.
4. Maintain Brand Consistency
Multiple versions of files. Outdated assets. A wide range of users spanning diverse departments and locations. Without a DAM system, this can be a recipe for disaster. Many companies face this ongoing challenge with no real tools for file and messaging version management. Everyone can agree that a wrong image or product information that is inconsistent, off-brand, or no longer accurate will usually lead to significant business issues.
DAM enables organization-wide access to the most up-to-date versions of files. Whether your updated product demo videos are needed by your marketing team or your inside sales reps working remotely, a DAM system ensures all team members have access to the same files. As the single source of truth for all users, DAM solutions make it easy to unilaterally deploy updates, track and monitor digital asset consumption and usage, and safeguard your organization’s brand image.
5. Create Access Control
Every business has files which need to get to market, and others that are perhaps more sensitive and require a greater degree of privacy. Data related to products still under development or marketing embargo should only be available to a select few but others should be available to all users with ease. Without an enterprise-grade DAM solution to safeguard content visibility and digital asset storage, these files could be vulnerable to unauthorized access.
DAM systems provide the surety that your files are accessible to approved users and restricted from use by unauthorized personnel. Depending on the needs of the business, a good DAM solution can integrate with an existing SSO (single sign-on) service for identity verification, or traditional user accounts or even a custom hybrid identity control service so that administrators know who is accessing what and when.
6. Protect Liability and Rights
There are many challenges inherent in digital asset management. Because digital assets are valuable and often contain proprietary information, there can also be legal considerations that attend its usage. A DAM solution ensures your team members are only accessing and using approved files—not searching the web and inadvertently using images or media that may be copyrighted by another entity. Many organizations who have faced issues relating to rights management blame a void in available content and accessibility for some well-meaning but costly infringements.
A DAM system also serves as a reliable, secure, and easily searchable repository for documentation regarding your organization’s protected digital assets. One of the major benefits of DAM is peace of mind that the rights to your assets are better protected against infringement via properly stored and organized documentation, and that your company’s risk of being fined or sued for unintentional infringement of others’ rights is mitigated by having one single approved source of assets for your team members.
Optimize Your Digital Asset Storage Today
Digital asset management (DAM) systems are an essential piece of your business strategy for protecting and maximizing the ROI on your valuable digital assets. Because they address key challenges brands face in effectively using digital assets, digital asset storage solutions are an essential piece of any modern product brand.
Ready to get started with digital asset storage? Contact us here.