Today’s extended marketing and communications, sales, B2B, B2C, and other teams all rely heavily on a brand’s digital content to fuel growth. It’s not enough to create great digital assets. All of those assets also need to be accessible and delivered to the right places, in the right shapes and formats, in a timely manner. […]
DAM systems address the key challenges to the effective use of digital assets: storage, security, organization, consistency, access, and liability and rights.