What is Digital Asset Management2018-07-26T16:10:25+00:00

What is Digital Asset Management (DAM)?

Digital asset management (DAM) refers to systems that enable users to store, organize, retrieve and share digital files. Administrators of a DAM system build controlled access to digital assets — including files like; images, video, documents, audio, and others. See our Free Demo today.

Choosing the right DAM software for your company is important.

The three main types of DAMs are:

  • Brand asset management systems, with a focus on facilitation of content re-use within large organizations. Here the content is largely marketing or sales-related, for example, generic photography, product imagery, logos, marketing collateral or fonts, as a few examples.

  • Library asset management systems, usually focus on mass storage and infrequent retrieval of media assets, for example in video or photo archiving. Many popular DAMs on the market today emerged from this model.

  • Production asset management systems focus on team that manage assets as they are being created (video game, 3D feature film, animation, visual-effects shots, ad campaigns, etc.) These usually include significant work-flow and project-management capabilities coupled with the storage, organization and revision control of frequently changing digital assets.

Some companies, left without better solutions, have turned to cloud storage tools like; Box, Drop Box, Google Drive, SharePoint, etc. as a makeshift way of organizing and sharing content.

Amplifi.io is unique in that we determined that other kinds of marketing data like; copy, messaging, and product information are often equally important for brands to manage and communicate. Data that lives in tables, is often referred to as ‘structured data’. A sample of structured data is the description of an offering or product, or even the specifications. Brands make significant investments creating both unstructured and structured content.

Amplifi.io offers unique technology to manage both digital assets and product information and in order to share complete product marketing stories.

Your best choice for digital asset management software will have core capabilities that satisfy your business needs. Amplifi.io is focused on supporting brand and product marketers. We focus on getting content to market fast using automations and smart technology and of course we also do the other things you would expect from a modern cloud DAM.

What is (DAM)?

Digital asset management (DAM) refers to systems that enable users to store, organize, retrieve and share digital files. Administrators of a DAM system build controlled access to digital assets — including files like; images, video, documents, audio, and others. See our Free Demo today.

Choosing the right DAM software for your company is important.

The three main types of DAMs are:

  • Brand asset management systems, with a focus on facilitation of content re-use within large organizations. Here the content is largely marketing or sales-related, for example, generic photography, product imagery, logos, marketing collateral or fonts, as a few examples.

  • Library asset management systems, usually focus on mass storage and infrequent retrieval of media assets, for example in video or photo archiving. Many popular DAMs on the market today emerged from this model.

  • Production asset management systems focus on team that manage assets as they are being created (video game, 3D feature film, animation, visual-effects shots, ad campaigns, etc.) These usually include significant work-flow and project-management capabilities coupled with the storage, organization and revision control of frequently changing digital assets.

Some companies, left without better solutions, have turned to cloud storage tools like; Box, Drop Box, Google Drive, SharePoint, etc. as a makeshift way of organizing and sharing content.

Amplifi.io is unique in that we determined that other kinds of marketing data like; copy, messaging, and product information are often equally important for brands to manage and communicate. Data that lives in tables, is often referred to as ‘structured data’. A sample of structured data is the description of an offering or product, or even the specifications. Brands make significant investments creating both unstructured and structured content.

Amplifi.io offers unique technology to manage both digital assets and product information and in order to share complete product marketing stories.

Your best choice for digital asset management software will have core capabilities that satisfy your business needs. Amplifi.io is focused on supporting brand and product marketers. We focus on getting content to market fast using automations and smart technology and of course we also do the other things you would expect from a modern cloud DAM.

What can DAM software do for your business?

Many businesses today operate well beyond the office. Marketing teams, internal and external workers, salespeople, vendors and various external channel partners often rely on your digital assets to help tell the brand’s story and grow the business. Offering an easy-to-use digital asset management hub will make your marketing content reach further and move faster, empowering everyone to communicate your offerings better and sell more.

A Cloud DAM means it is fast to set-up, offers global reach and broad integrations, and has virtually unlimited scalability – all without burdening your IT resources.

With Amplifi.io DAM there is no software to install or update. We manage all the technology so content can flow in-and-out easily freeing you and your teams to concentrate other important tasks for the brand. Your marketing teams won’t have to waste any more time searching for assets, managing alternate formats, wondering if email attachment reached their destinations, or worrying about back-ups.

Amplifi.io offers a user-friendly and responsive user interface paired with intelligent asset management. Approved users inside and outside your organization will appreciate easy access to all your marketing content.

  • Infinite Scalability

  • Fast Adoption

  • High Security

  • Peace of Mind

What can DAM software do for your business?

Many businesses today operate well beyond the office. Marketing teams, internal and external workers, salespeople, vendors and various external channel partners often rely on your digital assets to help tell the brand’s story and grow the business. Offering an easy-to-use digital asset management hub will make your marketing content reach further and move faster, empowering everyone to communicate your offerings better and sell more.

A Cloud DAM means it is fast to set-up, offers global reach and broad integrations, and has virtually unlimited scalability – all without burdening your IT resources.

With Amplifi.io DAM there is no software to install or update. We manage all the technology so content can flow in-and-out easily freeing you and your teams to concentrate other important tasks for the brand. Your marketing teams won’t have to waste any more time searching for assets, managing alternate formats, wondering if email attachment reached their destinations, or worrying about back-ups.

Amplifi.io offers a user-friendly and responsive user interface paired with intelligent asset management. Approved users inside and outside your organization will appreciate easy access to all your marketing content.

  • Infinite Scalability

  • Fast Adoption

  • High Security

  • Peace of Mind

Amplifi.io DAM Software Q&A Overview

Amplifi.io is new Digital Asset Management (DAM) technology combined with new capabilities specifically designed for use by marketing departments at today’s top brands.

Amplifi.io enables companies to rapidly organize, convert and share marketing media in support of business growth. Amplifi.io takes the pain out of setting up and using a marketing content management system by automating media organization, tagging, search indexing and media preview conversions.

Organization is based on product hierarchies familiar to sales and marketing. Amplifi.io offers the tools required to successfully manage high volumes of marketing content and deliver the media assets across today’s diverse marketing ecosystems.

Amplifi.io includes powerful content creation referred to as Customizable Media. Customizable Media ‘templates’ can be created for just about anything; web banners, product sheets, flyers, social media images, business cards, brochures, channels marketing pieces, circulars, look-books, catalogs, etc. With Amplifi.io Customizable Media, a template is created where the content can be input or selected by anyone in a company’s extended marketing and sales network – common actions include; add a partner logo, pick a specific SKU, update data fields like dates or locations, add special offers, hash tags or even change the medias language. Output is scalable for both print (300DPI) and digital media. Admins can monitor custom media outputs for approvals or brand accuracy. These interactive templates are usually derived from layered files like Adobe Photoshop, Illustrator, InDesign, etc. Normally offering this level of interactive media customization would be an enormous resource constraint on a marketing or creative team.

Exports are easy in Amplifi.io and many bulk exports can be automated. If in the rare case, a customer must leave Amplifi.io, they are entitled to get ALL their content out in bulk in the same form that it was entered into the system or as organized ‘kits’ as provided for in the service.

Today’s interconnected systems must be able to pick up and share data in flexible ways from simple solutions for human input, to more advanced sharing, feeds and APIs. The Amplifi.io integration team will help set-up any automations including product and category hierarchies from any existing systems or sources of product information or master data systems.

Sometimes this is an ERP, PLM, PIM or MDM system and sometimes it’s a matter of importing a CSV or XLS file. Whatever the foundation for your data, the Amplifi.io team will ensure the seamless transition.

Amplifi.io adopts your branding, look and feel, styles, colors. Sharing is simple with email, Lightbox collections, and dynamic collection links where content can be updated on the fly. ‘Forwarding’ and ‘Following’ capabilities make sharing efficient and easy. Product-centric resolution-agnostic sharing lets the end users choose from pre-converted multiple resolutions or make new custom conversions to any specification on-the-fly. Streaming previews allow for mobile and on-the-go reviewing of media and The Amplifi.io smart ‘download on-demand’ feature allows huge media files to be handled and re-routed without heavy payloads on intermediate users or systems.

Amplifi.io offers a growing list of specific major retailer integration including Amazon.com, BestBuy.com and generic profiles that can serve many others.

Amplifi.io includes powerful tools to organize channel specific media and the technology required to deliver content to major retailers. A good example is messaging. In Amplifi.io ‘Messaging’ copy is treated as an important and valuable asset. Amplifi.io provides for custom ‘Messaging Types’ and allows them to be organized and shared in association with products. A sample of ‘messaging types’ may include custom messaging for specific retailers.

Examples are: Branding Statement, Branding Statement for Amazon.com, Short Product Marketing Description, Long Product Marketing Description, Hero Headline, B2B Messaging, Website Description, Specifications, etc. Messaging, or any other assets, can be shared with specific retailers in various levels of automation depending on the retailer’s capabilities

Amplifi.io is multi language, multi region, and multi brand capable. Manage it all using AMP’s clean graphic user interface.

Marketers and their extended networks of sales, creative services, agencies, and channel partners conduct business by communicating in the language of their products. At Amplifi.io , we believe a marketing Digital Asset Management system should speak this same language. This is drastically different than how all traditional DAMs force a cumbersome and impractical ‘tagging’ vernacular.

Amplifi.io uses automation to assist in the import of assets so admins don’t have to tag media, hoping to keyword or folder it correctly for downstream find ability. Amplifi.io refers to this technology as Magnetic Media Association.

AMP’s own system interface is mobile friendly. Additionally, Amplifi.io can power B2C mobile marketing campaigns directly with media from within the system. This Amplifi.io feature can produce a mobile-ready URL for any video in Amplifi.io . The URL can then be utilized in QR codes, SMS, or anywhere needed for mobile video play.

Basically Amplifi.io records massive data for you and provides some easy ways to view it. Media analytics provide valuable decision-assisting insights into the media and how it is consumed by your programs and partners. Dashboards in Amplifi.io provide activity graphs and some handy tools to see what is happening day by day. Amplifi.io analytics provide visibility into user (marketing, sales, partners, etc.) activities, media consumption activities, and usage trends. Integration with Google Analytics is also offered for custom, deep dive, and other advanced usages.

Amplifi.io integration made available via API and data feeds. Integration are also available with certain Google services, SSO (single sign on) using SAML providers, certain specific retailers, and new integration can be built to handle unique needs.

To support business growth and improvement, today’s CEOs point to digital marketing as their top choice for technology investment. (Reference: Decade of the CMO | see Gartner survey of CEOs)

The marketing organization now has many digital and traditional marketing programs to support. All products, campaigns, marketing programs, and customer experiences rely heavily on marketing media (ex. Images, Logos, Video, Messaging, PDFs, Presentations, Product Sheets, etc.) and the variations and requests associated with this media can quickly multiply into huge quantities.

The size of the marketing organization is limited, and the ‘curation’ of media (organize, convert, share) at increasing volumes, and across all business critical marketing programs, is burdensome to limited, high-value human resources, especially when approached using outdated solutions.

Media management is now a critical business process. Subpar execution diverts precious marketing resources, fails to maximize existing media investments, increases marketing labor expenses, slows time-to-market, and can even cause damage to a brand when media rights are not managed properly.

Provision of modern marketing media management infrastructure is now needed for business growth.

DAM technology is not new. Software to manage digital assets emerged over 25 years ago. For the most part, the core methodologies used by DAM solution providers today leverage only these traditional concepts. These DAMs generally require admins to “metadata tag” or “folder” media for later discovery by an end user. Words like; RepositoryArchive and Library are frequently used when describing these DAM systems. These systems are great if you are an archivist, work for a museum, or perhaps curate a photography collection, etc.  However, archivist mentality is not a good fit for today’s high paced product brands. Things have radically changed in the last few years. Digital marketing programs are now business critical operations and the volume of digital assets to manage has increased dramatically.

Marketers are known to be resourceful – often balancing art and science, however the lack of technology built specifically to function in today’s digital marketing world, and the piecemeal use of old / mismatched library style DAM systems will negatively affect their ability to execute programs and ultimately limits business growth.

Amplifi.io is new DAM technology specifically created to empower today’s brand together with its creative services and agencies. The technology approach in the Advanced Media Portal™ is innovation, radically different from other library-style DAM solutions in the areas of;

  • Usability for both admin and end-users (UI)
  • Video handling / publishing
  • Interoperability with other systems in a brand’s technology stack
  • Media approval workflows/auditing
  • Automation of organization, conversion and sharing processes
  • Direct publishing of campaigns, guides, previews and media

Media sharing is made easy with advanced tools, streaming previews, and cross-system integration. Media in Amplifi.io is organized by topics logical to sales and marketing. Input is simple, media cross-conversion is sophisticated and automatic using advanced technology. AMP includes features for brand management, sales activation, and media publishing that further bolsters its value.

All users are supported in all editions. Telephone support is included for admins. Basic is 24 hr. response time for most support requests. This is accelerated based on issue severity and edition selection. We offer an in-system HELP PORTAL for answers to common questions and to create and manage support requests. Most requests actually get answered in about 15 minutes (unofficially mentioned here) during normal hours. Critical issues are very rare and those are escalated immediately to staff on stand by including a full staff managing our global networks.

YES! Amplifi.io uses SSL (Secure Sockets Layer) technology to send content using an encrypted link to the end users. Amplifi.io leverages a combination of cryptography types including some that work in tandem in a single session providing for greater security. That is about all we are willing to say here.

Amplifi.io DAM Software Q&A Overview

Amplifi.io is new Digital Asset Management (DAM) technology combined with new capabilities specifically designed for use by marketing departments at today’s top brands.

Amplifi.io enables companies to rapidly organize, convert and share marketing media in support of business growth. Amplifi.io takes the pain out of setting up and using a marketing content management system by automating media organization, tagging, search indexing and media preview conversions.

Organization is based on product hierarchies familiar to sales and marketing. Amplifi.io offers the tools required to successfully manage high volumes of marketing content and deliver the media assets across today’s diverse marketing ecosystems.

Amplifi.io includes powerful content creation referred to as Customizable Media. Customizable Media ‘templates’ can be created for just about anything; web banners, product sheets, flyers, social media images, business cards, brochures, channels marketing pieces, circulars, look-books, catalogs, etc. With Amplifi.io Customizable Media, a template is created where the content can be input or selected by anyone in a company’s extended marketing and sales network – common actions include; add a partner logo, pick a specific SKU, update data fields like dates or locations, add special offers, hash tags or even change the medias language. Output is scalable for both print (300DPI) and digital media. Admins can monitor custom media outputs for approvals or brand accuracy. These interactive templates are usually derived from layered files like Adobe Photoshop, Illustrator, InDesign, etc. Normally offering this level of interactive media customization would be an enormous resource constraint on a marketing or creative team.

Exports are easy in Amplifi.io and many bulk exports can be automated. If in the rare case, a customer must leave Amplifi.io, they are entitled to get ALL their content out in bulk in the same form that it was entered into the system or as organized ‘kits’ as provided for in the service.

Today’s interconnected systems must be able to pick up and share data in flexible ways from simple solutions for human input, to more advanced sharing, feeds and APIs. The Amplifi.io integration team will help set-up any automations including product and category hierarchies from any existing systems or sources of product information or master data systems.

Sometimes this is an ERP, PLM, PIM or MDM system and sometimes it’s a matter of importing a CSV or XLS file. Whatever the foundation for your data, the Amplifi.io team will ensure the seamless transition.

Amplifi.io adopts your branding, look and feel, styles, colors. Sharing is simple with email, Lightbox collections, and dynamic collection links where content can be updated on the fly. ‘Forwarding’ and ‘Following’ capabilities make sharing efficient and easy. Product-centric resolution-agnostic sharing lets the end users choose from pre-converted multiple resolutions or make new custom conversions to any specification on-the-fly. Streaming previews allow for mobile and on-the-go reviewing of media and The Amplifi.io smart ‘download on-demand’ feature allows huge media files to be handled and re-routed without heavy payloads on intermediate users or systems.

Amplifi.io offers a growing list of specific major retailer integration including Amazon.com, BestBuy.com and generic profiles that can serve many others.

Amplifi.io includes powerful tools to organize channel specific media and the technology required to deliver content to major retailers. A good example is messaging. In Amplifi.io ‘Messaging’ copy is treated as an important and valuable asset. Amplifi.io provides for custom ‘Messaging Types’ and allows them to be organized and shared in association with products. A sample of ‘messaging types’ may include custom messaging for specific retailers.

Examples are: Branding Statement, Branding Statement for Amazon.com, Short Product Marketing Description, Long Product Marketing Description, Hero Headline, B2B Messaging, Website Description, Specifications, etc. Messaging, or any other assets, can be shared with specific retailers in various levels of automation depending on the retailer’s capabilities

Amplifi.io is multi language, multi region, and multi brand capable. Manage it all using AMP’s clean graphic user interface.

Marketers and their extended networks of sales, creative services, agencies, and channel partners conduct business by communicating in the language of their products. At Amplifi.io , we believe a marketing Digital Asset Management system should speak this same language. This is drastically different than how all traditional DAMs force a cumbersome and impractical ‘tagging’ vernacular.

Amplifi.io uses automation to assist in the import of assets so admins don’t have to tag media, hoping to keyword or folder it correctly for downstream find ability. Amplifi.io refers to this technology as Magnetic Media Association.

AMP’s own system interface is mobile friendly. Additionally, Amplifi.io can power B2C mobile marketing campaigns directly with media from within the system. This Amplifi.io feature can produce a mobile-ready URL for any video in Amplifi.io . The URL can then be utilized in QR codes, SMS, or anywhere needed for mobile video play.

Basically Amplifi.io records massive data for you and provides some easy ways to view it. Media analytics provide valuable decision-assisting insights into the media and how it is consumed by your programs and partners. Dashboards in Amplifi.io provide activity graphs and some handy tools to see what is happening day by day. Amplifi.io analytics provide visibility into user (marketing, sales, partners, etc.) activities, media consumption activities, and usage trends. Integration with Google Analytics is also offered for custom, deep dive, and other advanced usages.

Amplifi.io integration made available via API and data feeds. Integration are also available with certain Google services, SSO (single sign on) using SAML providers, certain specific retailers, and new integration can be built to handle unique needs.

To support business growth and improvement, today’s CEOs point to digital marketing as their top choice for technology investment. (Reference: Decade of the CMO | see Gartner survey of CEOs)

The marketing organization now has many digital and traditional marketing programs to support. All products, campaigns, marketing programs, and customer experiences rely heavily on marketing media (ex. Images, Logos, Video, Messaging, PDFs, Presentations, Product Sheets, etc.) and the variations and requests associated with this media can quickly multiply into huge quantities.

The size of the marketing organization is limited, and the ‘curation’ of media (organize, convert, share) at increasing volumes, and across all business critical marketing programs, is burdensome to limited, high-value human resources, especially when approached using outdated solutions.

Media management is now a critical business process. Subpar execution diverts precious marketing resources, fails to maximize existing media investments, increases marketing labor expenses, slows time-to-market, and can even cause damage to a brand when media rights are not managed properly.

Provision of modern marketing media management infrastructure is now needed for business growth.

DAM technology is not new. Software to manage digital assets emerged over 25 years ago. For the most part, the core methodologies used by DAM solution providers today leverage only these traditional concepts. These DAMs generally require admins to “metadata tag” or “folder” media for later discovery by an end user. Words like; RepositoryArchive and Library are frequently used when describing these DAM systems. These systems are great if you are an archivist, work for a museum, or perhaps curate a photography collection, etc.  However, archivist mentality is not a good fit for today’s high paced product brands. Things have radically changed in the last few years. Digital marketing programs are now business critical operations and the volume of digital assets to manage has increased dramatically.

Marketers are known to be resourceful – often balancing art and science, however the lack of technology built specifically to function in today’s digital marketing world, and the piecemeal use of old / mismatched library style DAM systems will negatively affect their ability to execute programs and ultimately limits business growth.

Amplifi.io is new DAM technology specifically created to empower today’s brand together with its creative services and agencies. The technology approach in the Advanced Media Portal™ is innovation, radically different from other library-style DAM solutions in the areas of;

  • Usability for both admin and end-users (UI)
  • Video handling / publishing
  • Interoperability with other systems in a brand’s technology stack
  • Media approval workflows/auditing
  • Automation of organization, conversion and sharing processes
  • Direct publishing of campaigns, guides, previews and media

Media sharing is made easy with advanced tools, streaming previews, and cross-system integration. Media in Amplifi.io is organized by topics logical to sales and marketing. Input is simple, media cross-conversion is sophisticated and automatic using advanced technology. AMP includes features for brand management, sales activation, and media publishing that further bolsters its value.

All users are supported in all editions. Telephone support is included for admins. Basic is 24 hr. response time for most support requests. This is accelerated based on issue severity and edition selection. We offer an in-system HELP PORTAL for answers to common questions and to create and manage support requests. Most requests actually get answered in about 15 minutes (unofficially mentioned here) during normal hours. Critical issues are very rare and those are escalated immediately to staff on stand by including a full staff managing our global networks.

YES! Amplifi.io uses SSL (Secure Sockets Layer) technology to send content using an encrypted link to the end users. Amplifi.io leverages a combination of cryptography types including some that work in tandem in a single session providing for greater security. That is about all we are willing to say here.