Digital asset management (DAM) refers to systems that enable users to store, organize, retrieve and share digital files. Administrators of a DAM system build controlled access to digital assets — including files like; images, video, documents, audio, and others. See our Free Demo today.
Choosing the right DAM software for your company is important.
The three main types of DAMs are:
Brand asset management systems, with a focus on facilitation of content re-use within large organizations. Here the content is largely marketing or sales-related, for example, generic photography, product imagery, logos, marketing collateral or fonts, as a few examples.
Library asset management systems, usually focus on mass storage and infrequent retrieval of media assets, for example in video or photo archiving. Many popular DAMs on the market today emerged from this model.
Production asset management systems focus on team that manage assets as they are being created (video game, 3D feature film, animation, visual-effects shots, ad campaigns, etc.) These usually include significant work-flow and project-management capabilities coupled with the storage, organization and revision control of frequently changing digital assets.
Some companies, left without better solutions, have turned to cloud storage tools like; Box, Drop Box, Google Drive, SharePoint, etc. as a makeshift way of organizing and sharing content.
Amplifi.io is unique in that we determined that other kinds of marketing data like; copy, messaging, and product information are often equally important for brands to manage and communicate. Data that lives in tables, is often referred to as ‘structured data’. A sample of structured data is the description of an offering or product, or even the specifications. Brands make significant investments creating both unstructured and structured content.
Amplifi.io offers unique technology to manage both digital assets and product information and in order to share complete product marketing stories.
Your best choice for digital asset management software will have core capabilities that satisfy your business needs. Amplifi.io is focused on supporting brand and product marketers. We focus on getting content to market fast using automations and smart technology and of course we also do the other things you would expect from a modern cloud DAM.