What is PIM? Why Product Brands Can’t Thrive Without It

Technological adoption is a large topic of conversation for people and organizations alike. Millennials debate whether to download TikTok. Hospitals balance medical record availability with patient privacy. If you’re in the process of vetting tech tools for your product brand, you need to know that certain technology is essential for staying ahead.

For example, all product brands need a Product Information Manager (PIM). Without a centralized source of truth that your internal teams can rely on and your retailers and external partners, you introduce risk, create unnecessary roadblocks, and vastly increase the time it takes you and your teams to market and sell your products.

A combined PIM/DAM solution that keeps your product content (product information and digital assets) all straight and all in one place is the pinnacle of bang-for-your-buck technology for product companies. We’ll show you how a solution like Amplifi’s makes PIM an accessible tool, rather than a potentially hazardous and onerous aspect of your job.

What is PIM?

PIM stands for Product Information Manager. A PIM houses, organizes, and makes accessible all of your product information, including dimensions, specifications, colorways, descriptions, label copy, and more.

Below are some of the benefits of having a PIM that all product companies should know.

True, Consistent Brand Control

Without a PIM, product brands are vastly increasing the chance that outdated information is getting to consumers and influencing their decision-making through the buyer’s journey. This is especially risky if your product labels need precautions, if you’ve updated a product to make it safer, or if you need to discontinue a product or feature.

A PIM that offers version control is the best way to keep all of your product information correct and safely distributed throughout both your internal and external teams. With a PIM that manages access and information for you, you can ditch sleepless nights worrying about which information was updated and where and whether or not your distributors are getting your most up-to-date product information.

Single Source of Truth

When your PIM becomes combined with a Digital Asset Manager (DAM), you get the benefit of having all of your product content information all in one place. If you’re a product brand with many products, many variations of that product, or many retailers, keeping all of your digital assets straight and connected to corresponding product information is a nightmare.

If you have a single source of truth, it makes it easy to export the right content all at once—for things like sales kits, marketplace uploads, retailer pitches, and internal product reviews.

Marketplace Syndication

Without a PIM, product brands lose any chance of being able to syndicate their product content to ecommerce marketplaces. This feature is a game-changer for product brands. So many hours are wasted in searching for the right product information for the marketplaces, manually uploading spreadsheets to platforms, revising errors, and doing it all again until your content is finally approved.

A PIM that can syndicate your product information (especially combined with a DAM) saves your team in time, stress, risk, and delays/

Exponentially Improves Efficiency

As we’ve worked with product brands over the years, we know that creative teams and marketers aren’t the only ones that benefit from a great PIM solution. When legal teams need to review your labels, when sales teams need to put together sell sheets, when your Amazon rep needs to access your assortment, and in so many other use cases, PIMs are exponentially increasing efficiencies for your brand.

When multiple internal and external teams are removing barriers in their processes, the compounded effect of reducing those frictions saves your company resources, time, and money that used to support clunky and inaccurate product information management.

Explore Your PIM Potential with Amplifi.io

If you’re a product brand, we’re confident that you need a Product Information Manager. When you choose your PIM wisely and make sure it has essential features organizing, distributing, and connecting your product info with others, it can exponentially increase your productivity and efficiency across your entire organization.

Ready to find out how? Contact us here to get in touch.