This article was origially posted on CIO Review and can be read here
Product experience has swiftly become a buzzword in e-commerce. But what exactly is its impact on e-commerce sales? Let’s explain it through a scenario here.
Say there’s a customer who wants to purchase something online. The website with complete and accurate product information, including the detailed product description and relevant images and/or videos will obviously have an edge over sites where information is weak or inconsistent with any other sources of information the consumer might have accessed. Brands who get their own product experience content together and distribute solid information and media experiences across all their retail partner sites will win both online and brick and mortar.
Brands today are responsible to organize, prepare and distribute product experiences. The post-COVID digital world has shifted more powers into the hands of online consumers and thus, the onus is on the brands to step up and deliver compelling, detailed, and consistent product experience across their full commerce ecosystem.
Amplifi.io put forth an ideal solution for modern-day product manufacturers and brands to create engrossing digital content across all their go-to-market channels and platforms. By bringing together conventionally siloed systems of digital asset management (DAM) and product information management (PIM), Amplifi.io has bridged the gap between and created an omnichannel product experience management solution fine-tuned to accelerate commerce.
While DAM ensures differentiated product experiences through the use and distribution of digital assets (images, videos, documents), PIM caters to the complete product data lifecycle and sees to it that the product information is accurate, up-to-date, and easy to find everywhere the products are sold. The amalgamation of digital assets and product data enables enterprises to have a single source of truth for marketing assets and product information while establishing a robust digital content supply chain that is highly organized. Product marketing kits can flow across people, partners, and programs with ease.
“By integrating DAM with PIM, we are offering a solution for enterprises and brands to better manage, automate, and accelerate all their commerce-related workflows. Imagine rendering efficient delivery of the brand message across all your go-to-market touch-points – it’s a game-changer for large and small players,” says Ken Garff, CEO at Amplifi.io.
Enabling Complete Marketing Stories for Rich Product Experience
Amplifi.io offers a one-stop source for marketing assets and product information, thereby empowering the marketing, sales, and external partners of enterprises in enhancing their productivity and improving their ability to reach and engage with more customers. To facilitate this, Amplifi.io leverages artificial intelligence (AI) and simplified best practice that brings about smart and automated content organization. Ken Garff continued, “We love to see brands drop thousands of images into our system, and they all end up in the right product merchandising kits.” The marketing kit can then be accessed for all the information related to that product, including images, videos, interactive catalogs, customizable collections, and much more.<br>
Meanwhile, Amplifi.io features some powerful image and video management and publishing tools as well. “The tools can create different renditions of an image or a video to cater to the varied requirements of different e-commerce websites like Amazon, eBay, or Walmart,” adds Garff.
By bringing together conventionally siloed digital asset management (DAM) and product information management (PIM) technologies. Amplifi.io has bridged the gap ensuring excellent customer experiences across all e-commerce venues
Those tools can provide videos that are ready to embed, link, or stream. They also flaunt a diverse range of other features, such as on-demand conversion and support for 4K+ professional video files.
It is also important to note that the marketing kits are organized in a self-service content hub, or DAM, that is seamless to manage – without the need of a DAM librarian. Thus, the product-centric kits can be easily accessed, customized, and shared across multiple channels and platforms, enabling the marketing and sales teams to dispense complete marketing stories in one go. Besides, the cloud-based content hub offers data-driven insights into the effectiveness of an enterprise’s media content spending as it permits complete monitoring of media usage and enables real-time reporting. At the same time, apart from functioning as a completely standalone application, the DAM can also allow seamless integration with other internal systems and content management systems (CMS) via its application programming interface (API).
Riding on the rising popularity of such competencies, Amplifi.io has carved a niche for itself today as an ideal product experience management (PXM) solution for to support e-commerce. To illustrate this capacity, Garff mentions a recent client interaction. “A major apparel brand recently approached us citing the incompetency of their existing processes,” states Garff. As DAM and PIM were not centralized, the sales department of the company was finding it quite hard to pull up information regarding their expansive range of products. The company wanted to bring all the information for their products under a system, and Amplifi.io provided exactly that with their product-centric marketing kits. After onboarding Amplifi.io, the company’s sales team found it effortless to gather information regarding a specific product or even hundreds of products at a time. “While their sales team was able to organize and traffic the digital assets requested by their partners easily, the team was also better equipped to have sales conversations and support those conversations with easy access to all the details regarding any product,” avers Garff. “It improved their ability to support the retail partners, boosted their speed-to-market, enhance their sales communication, and accelerate their overall commerce processes,” he adds.
Given such successes, Garff is doubling down on Amplifi.io’s innovation. He is determined to remain at the forefront of this emergence of product experience management and aid enterprises further in automating their go-to-market and e-commerce-related workflows. Subsequently, the company is now focusing on building tighter integrations with ERPs like NetSuite, Odoo, SAP, and CMS systems like WordPress, Shopify, and so on. “Omnichannel commerce is the future. PXM is driving a change in the way traditional and digital commerce is organized, and products are merchandized using digital content, and we are empowering our clients to be in the driving seat of this change,” concludes Garff.
