IRVINE, CA — February 2, 2022 — Amplifi.io, a SaaS-based innovator of digital asset management (DAM) and product information management (PIM) software has been acquired by Pattern, the category leader for global ecommerce acceleration.
“We’re excited to join the Pattern family to continue to build transformational ecommerce technology for brands around the world,” said Amplifi.io Founder and CEO Kenneth Garff. “It’s never been more important that brands have access to powerful tools to capture their fair share of the exploding $6 trillion global ecommerce market. We’re excited to add our technology and skills to serving the incredible brands that leverage Pattern’s ecommerce acceleration platform. Together we will be an unparalleled force to drive brand growth.”
Amplifi.io’s unique combined DAM and PIM platform will bolster the technology powering Pattern’s ecommerce acceleration platform, and will help brands get their products, data, and media into more ecommerce marketplaces and digital channels, faster, while keeping product listings and other digital assets updated automatically.
“Conversion is the biggest commercial opportunity for brands in the digital landscape, and content optimization drives category leading conversion,” said Pattern Co-Founder and CEO David Wright. “Amplifi.io’s technology gives our brands the ability to quickly optimize their product listings and keep pace with a rapidly evolving digital landscape. With their capabilities folded into our ecommerce acceleration platform, it’s a winning combination for brands that want to optimize their spend and gain an ever-increasing digital share.”
Hundreds of brands around the world leverage Amplifi.io to manage their digital assets and product information across an array of global marketplaces and digital channels.
Garff concluded, “even though we have been acquired, Amplifi.io will remain intact as an entity, including our stellar team. We are, indeed, accepting new customers and delivering the same excellent service our partners have come to expect. What has changed is the big boost we are getting from Pattern’s investment in our operations. With Pattern’s leading ecommerce vision and deep understanding of global marketplaces we will be able to accelerate our focus on DAM + PIM innovation. We are fortunate to have Pattern as such an amazing and supportive partner.”
About Amplifi.io
Amplifi.io is an innovator in the Digital Asset Management (DAM) and Product Information Management (PIM) spaces by leading the way in combining those tools to help product manufacturers speed their time to market for product content. Amplifi.io was founded in 2016 to help brands tackle the challenges of organizing and sharing their content and has successfully helped many world renowned brands take their content to the next level. To learn more, visit amplifi.io or email press@pattern.com.
About Pattern
Pattern is the category leader in global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,100 employees operating from 22 global locations to help leading brands achieve accelerated growth on D2C websites and across hundreds of global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, JD, and Mercado Libre. To learn more, visit pattern.com or email press@pattern.com.
